FASHION
In Ha Mood
Ice Spice
In partnership with Revlon, Ice Spice launched her debut fragrance, inspired by the raw energy and self-assured attitude of her anthem In Ha Mood. A celebration of feminine power, the campaign brings the scent to life through a seamless blank canvas that transforms with each spritz, reflecting Ice Spice’s unbothered, playful, and unapologetic persona.
To extend the world of the campaign, we partnered with illustrator Chris Lloyd to create mixed-media imagery, blending 2D animation, graphic elements, and photography to capture the rebellious energy of In Ha Mood.
CREDITS
Revlon Client
Adrienne Raquel Director
Maddy Talias Cinematographer
Gabriella Cossens Creative Direction
Hawa Sall Script
Elle Suko Editor
Chris Lloyd Illustration
Dorcia Studio Design & Animation
Loren White Colorist
Brian Goodheart Sound Design
Steven Miner Still Life Photographer
Maisie Sattler Set Design
Mike Fewick Set Design
Ash Coppins Producer
Kat Boyd Producer
Timothy Luke Stylist
Dionte Gray Hair
Karina Milan Makeup