Our Intervals

Louf is a London based electronic producer with releases on Cross Country Records as well as imprints on his co-founded label Valby Rotary. 

Released in 2022 Our Intervals EP was a step away from club music into electronica, focusing on sound design, melody and texture, taking inspirations from IDM, Dub Techno and ambient music. We created the visuals with a focus on texture, creating a brand identity for Louf going forward.

To contrast with the clean-cut digital sonics of Louf’s music, batik and Len Lye inspired analog approaches were researched and implemented to bring tactile viscerality to the visual. Dorcia manipulated a typeface in varied weights, applying water dyes and waxes to the printout, which when scanned and animated creates an undulating typographic sequence, with the natural dyes and waxes dancing across the frame. These visuals then informed the creative direction of Louf’s cover art undertaken by Dorcia, both for the EP and its individual single releases.