FASHION
Pet Shop Bootleg
Second Best
The Pet Shop Bootleg by Second Best stemmed from the rumination over lyrics from ‘Always On My Mind’. Second Best’s amalgam of ‘If I made you feel Second Best’ with its own DIY genetics culminated in this homage to Pet Shop Boys, an outsider of their times. The band tees and bootlegs of the Pet Shop Boys era is of equal significance to Second Best in this item as the connection shared with the song’s lyrical sentiment.
The contrasting use of typeface and merging of photography with halftone and hand drawn demons illustrates that this is a collision of two subcultures. The choice of overlaying the demon heads and half toning the artwork draws the worlds closer together, harking back to the attitude of designers in the 80’s towards artist merchandise and bootlegging.
