
SOCIAL FIRST CONTENT
Up Next
whynow Media
An editorial video series commissioned and executively produced by whynow, Up Next was a celebration of up and coming talent within the realms of art, design and fashion.
Made as a social first series, episodes were designed to champion artists across multiple spaces and disciplines, primarily at a time where their creative practice is burgeoning and blossoming with much yet to come.
The locations chosen were often in studios and workplaces of the creatives, to glean an insight into their lives beyond the end product of their work, and inspire other creative viewers to feed and water their own ambitions. The talent curated is disparate in medium, from the cross-cultural practice of fine artist Kione Grandison to the DIY atelier brand of Adam Jones.
To hone in as intimately as possible to the artist, graphics and overlays designed and employed by Dorcia in the series utilised archives of each artist, with attention paid to their own techniques and mirroring them in the edit.
